We do not pretend to know every country in sub-Saharan Africa from tip to toe but we spend huge amounts of time revisiting, researching and continually assessing the places we do know and finding the best guides and new locations. We travel throughout the continent - inland to the great wildlife areas, along the coast, reviewing different regions, habitats, concentration of animals, and variety of birds. We assess safari lodges and camps, their strengths, their drawbacks.

We know the best guides and the greatest holiday adventures, and we are in close contact with the characters and tribal people of Africa. Wherever possible we use small, often exclusive owner-run hotels, lodges and camps and work with expert guides so that you can see the most interesting aspects of each country in Africa.